Logo As Advertising
Advertising is an art where there are no one-size-fits-all solutions. When is comes to marketing giveaways, the part and parcel of a good logo strategy is utility which should be approached with reason. Think about what the receivers will appreciate about the logo you are planning to give them and what they won’t. Why they will and why they won’t keep using it because goods with high utility, durability and usefulness are those that build your brand fidelity after all!