Logos Are Your Symbols

January 10, 2008 - 12:40 pm

A beautiful design isn’t helpful if it doesn’t communicate the right story to prospective buyers.
A rose-themed logo might be perfect for a florist, but it wouldn’t communicate the appropriate message for a men’s fitness center!
Logos are symbols just as words are and it is important that they “write” the correct story. This requires skill and a real sense of how people perceive shapes and colors.

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