Logos Are Your Symbols
January 10, 2008 - 12:40 pm
A beautiful design isn’t helpful if it doesn’t communicate the right story to prospective buyers.
A rose-themed logo might be perfect for a florist, but it wouldn’t communicate the appropriate message for a men’s fitness center!
Logos are symbols just as words are and it is important that they “write” the correct story. This requires skill and a real sense of how people perceive shapes and colors.